24 - 25 Feb, 2017, Max Atria, Singapore Expo

Conference Agenda

24 February 2017, Friday: Conference Day One
10:15 AM - 11:15 AM The Asian Potential: FRANCHISE EXPANSION in Asia-Pacific Asia is rightly called the Rising elephant. One of the most promising markets for global franchisors are the Asian countries.
  • What makes Asian Markets so
  • Going Cross Border: One market at a time
11:15 - 11:30 TEA
11:30-12:00 Keynote: What a Successful Asian Franchising strategy should look like & what are the fundamental commitments involved.
12:00-12:45 Best Practices Panel for Franchisors entering the ASEAN market
The strategic considerations when expanding in Asian Market– a look at brands that have made the journey and the criteria they considered
  • Essential building blocks for creating success as a new franchisor. Entering Asian market
  • Creating an effective franchise sales & qualification strategy.
  • Building an Effective Training Program for Your Franchise System
  • Strategies for maintaining quality control as the system begins to grow. Developing an effective support program for ¢ What makes Asian Markets so franchisees.
  • Maximizing franchisee relationships
  • Business planning with franchisees
  • Creating a best-in-class communications strategy with franchisees.
12:45 – 13:45 LUNCH
13:45-14:30 The Right Agreement: Legal Insights and Franchise agreements Practices
  • Master Franchise Agreements Vs Area Developer Agreements
  • Shifting Gears: Modifying key franchise agreement terms in response to a country's regulatory change
  • With online now an additional franchise model – what effect on agreements will the changing environment have?
  • Master Franchising Or Three Party Franchising : Why do some succeed and others struggle
14:30-15:00 Negotiating an Asian Deal-Getting to Yes for Long-Term Success
The Panel will examine some of the issues that often arise in the negotiation of Asian franchise deals, and suggests some country solutions which may help brands bridge their differences and build the foundation of a long-lasting and successful agreement relationship. The session is designed to be interactive, and will offer perspectives from both franchisors & franchisees. partners The issues covered will include:
  • Scope of exclusivity granted to the franchisee;
  • Development schedule;
  • Dispute resolution and governing law;
  • Transfer restrictions and other related issues;
  • Guarantees
  • Indemnities.
Session -1
14:30-15:00 Master Franchisee Keynote: Understanding the Key Drivers of Any Franchise Investment
15:00-15:45 Franchise Investor Panel: The ROI Debate
A panel discussion on financial returns of investing in any franchise business: understanding the business model, what are the key performance indicators, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make right franchise investment.
15:45 - 16:00 TEA
16:00 - 16:45 Capability Building Session: What Global Brands must be ready before venturing to Asian market
  • What franchise Brands entering Asia must streamline in- house for Fast Track Brand growth- Insights on Franchisor operating systems, products & services that benefit franchisees?
  • Training: Operational challenges of franchisees are usually training challenges Best Practices How to
23 July 2016, Saturday: Conference Day Two
Keynote: How To Build a Global Franchise Brand
The session will touch upon the Key elements that goes into building a Global IP and create and scale-up A franchise Session 6: Brand that consumer needs and desires all over the world.
Session 3:
10:00-11:00 How to take your Brand From an Emerging Markets To a Developed Market
Franchising Stores vs Corporate Stores: What comes first when entering a developed market
  • What needs to change in your Franchise management approach
  • Choosing the right business model for a Developed market
  • The How and Why of Scaling-up in mature markets
11:00-16:00 Track A
Country Focus
  • Consumer behaviour and buying patterns
  • Payment modes & technologies applicable to each country
  • The legal franchising structure and preferred franchise agreement
  • Identifying , selecting and Recruiting your Growth partners
  • Select and Negotiate Real Estate Sites & Plan Exit Strategies in down locations
  • Franchisee Performance Benchmarking & Projecting Y-o-Y Franchise Growth
  • Techniques for franchisee financing in Asia
  • How to get Higher Penetration in the market
  • China
  • Japan
  • India
  • Korea
  • Philippines + Vietnam + Indonesia
  • Malaysia + Singapore
Track B -Session 4:
Panel Discussion:
eCommerce vs physical stores -exploring all options for building your international presence in new markets in an omnichannel world
  • The impact of online on the partnership
  • Showrooming, web rooming, consumer power through technology
  • What effect on agreements will the changing environment have?
  • Achieving a transparent & consistent pricing strategy when challenged by e-commerce & restrictive market variables
  • Select and Negotiate Real Estate Sites & Plan Exit Strategies in down locations
  • Challenge of product consistency and localisation in international environments - both online and offline
Best Practices for Developing your System with Multi- Unit Operators

This session will weigh the pro and cons to develop your usually training challenges Best Practices How to franchise concept with experienced multi-unit operators in Asian markets. Discussions will explore effective lead generation and marketing techniques, as well as how to position your franchise model to appeal to a multi-unit operator's needs and requirements.
Session 6:
Franchise Your Business: Growing Beyond 5,10, 20 Units

How do you scale up your business? It begins with developing a needs assessment and identifying your problem areas. What works best, and what is stalling your progress? Our panel of experts will discuss the Growth, Expansion and Readiness keys to evaluating infrastructure and your talent base.
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